One of the biggest questions for people in the Northern California cannabis production zones is how is the market responding to Craft cannabis. What are some of the established craft brands experiencing on the shelves? What are the biggest challenges to education and is that impeding market share growth? Who’s going to get my cannabis there and what will it cost me?
It’s a very important question because the majority of smaller scale (compared to large industrial warehouse grows) cannabis producers are differentiating themselves by increasing quality and cultivation costs to produce a more distinct, flavorful, diverse and higher quality product in order to compete in a newly legal world where Big Canna is producing tons of good quality cannabis.
To answer these pressing questions, we’ve curated a great panel of active and successful participants in the new cannabis world. People such as Casey O’Neill of Happy Day Farms who is arguably one of the most successful craft cannabis farmers to transition into a fully legal and compliant world and do so championing the small scale, craft model of cultivation. Along side him are other successful navigators such as Sunshine Johnston of Sunboldt Farms and Chrystal Ortiz of True Humboldt.
Lastly, we have Eric Brandstad of Forever Flowering Greenhouses, one of our main sponsors. His experience of riding the wave of light dep cultivation growth and seeing how craft scaling up while mainstream entrepreneurs began entering the space gives a different perspective. One that helps you to understand what that middle ground between craft and corporate might look like in 2018.
Join us at The Mateel in Redway on November 18th and listen to these speakers share their experiences. Or watch online during the live stream broadcast but either way learn about the lessons you’ll need to know to compete in 2018.